Maiden Form “Adagio”
"designed for Young Figures"
(note the early spelling as 2 words)
American firm Maidenform celebrated its 40 years anniversary Sept. 12, 1962 in Copenhagen by a first time show of new swim suits models. Here Maidenform’s founder, Mrs. Ida Rosenthal shows swimsuits in helanca-cotton knit (model left) and helanca elastic. (AP Photo/Kroyer)